Rocio Ames
Personal Branding Strategist
I am a Personal Branding strategist. I strive to inspire, motivate and accompany people in finding their element, and help them build a career through the development of a strong personal brand.
EXPERIENCE:
I have over 25 years of experience in marketing in multinational corporations leaders in the industry. I focus on issues of human development, and I haveproven success through the professional growth of my customers.
EDUCATION:
I have a background in Business Administration, a Postgraduate in Marketing andI am bilingual. I am also specialized in personal branding and Executive Professional Image. In my entrepreneurial work I have experienced several hits and misses that have helped me find my element and through which I have been able to build my present work.
I decided to shift my focus from products and services to personal branding. I focus on helping each person find their abilities and strengths and, based on their hopes, develop a solid brand that allows them to be recognized as specialists in their area.
MISSION:
Design a path by which every person can achieve their fullest potential.
VISION:
Build a connection between generations, people, their talents and businesses to create a balanced environment..
VALUES:
Commitment, loyalty, innovation and creativity to help you stand out.
I will help you find what makes you stand out, identify your talents and help guide you towards the right path.
PERSONAL AND BUSINESS BRANDING PROPOSAL:
Work together to:
- Find your element: The place where your abilities and personal preferences meet and develop your life plan based on that.
- Give your Personal Brand a specific value: Become known and recognized as a specialist in your field.
- Design a visibility plan: The best way to present yourself in order to achieve your objectives.
- Develop an extensive and valuable networking circle
SERVICES OFFERED
Conferences
Talks to introduce participants to the importance and benefits of working to develop your personal brand, starting with becoming aware of their abilities, preferences, purpose and needs, and using them to drive their personal and professional development.
- Approximately 1:30-2 hours.
Workshops
Working with groups no larger than 20 people, guiding them in identifying the elements that make up their brand,strategic visibility and the process of personal branding.
- Approximately 12 hours/ 3 days*
Individual sessions
Ten individual sessions for people interested in working to develop theirprofessional or business brand. At the end of this process, the client should have a clear plan with a focus on the development of their personal brand and professional image and an emphasis on visual identity. This will allow them to achieve their personal and professional objectives.
If you are going through a career change or about to being a personal business, it is important to know what basis you are building your professional future on.
Brand advising / consultation for young entrepreneurs (Start-Ups)
For young entrepreneurs in the process of creating a Start-Up, who want to establish the connection between business and personal skills, identify theirtarget audience and develop a strategy. The consultation takes into consideration the whole process, starting from identifying the purpose to creating a brand.
Custom designed courses
Based on the needs and professional specialization of the group.
Preparation for important interviews
Customized sessions to train in ability to communicate in 1 minute what you can contribute to someone who is looking to hire you or go into business with you. Keep in mind that you only have one opportunity to make a good first impression and the most important part going into an interview is to leave a clear message.
- Head-hunters.
- o Investors: if you are looking to start or expand your business.
My Work 7
Overview:
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My Contribution:
- Logo Design
- User Interface Design
- HTML/CSS
Year: 2010
Client: Client Name
My Work 8
Overview:
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My Contribution:
- Logo Design
- User Interface Design
- HTML/CSS
- Wordpress - Content Management
Year: 2010
Client: Client Name
My Work 9
Overview:
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My Contribution:
- User Interface Design
- HTML/CSS
- Wordpress - Content Management
Year: 2010
Client: Client Name
CONFERENCES
WORKSHOPS
INDIVIDUAL SESSIONS
BRAND ADVISING / CONSULTATION FOR YOUNG ENTREPRENEURS(START-UPS)
CUSTOM DESIGNED COURSES
PREPARATION FOR IMPORTANT INTERVIEWS
* All services are available in 1.0 and 2.0 (In-person and Online)
TOPICS
- Branding as a tool for personal development
- Getting Started as an Entrepreneur
- Women Entrepreneurs on the road to success
- Millennials and Knowmads: The future of jobs
- The Art of Networking
- Employer Branding and Brand ambassadors that make a difference
- Professional image: The Master Key
SPEAKER/ PROFESSOR AT INSTITUTIONS
Personal branding workshops and conferences:
Academia:
- ESAN Graduate School of Business
Masters degrees, Career Center, Certification course for Women Entrepreneurs and Online courses - Universidad del Pacifico - Graduate School
- Universidad de Ciencias Aplicadas UPC - GraduateSchool
- Universidad San Ignacio de Loyola - Instituto de Emprendedores
- Universidad Católica Santa María (Arequipa) - GraduateSchool
- Universidad Tarapacá de Chile - Neuman Business School (Tacna)
- Consorcio Universidad Cesar Vallejo - GraduateSchool
- Instituto Peruano de Arte y Diseño (IPAD)
Companies / Foundations:
- Petroperú
- Osiptel
- Fundación Eduardo y Mirtha Añaños
- Cámara de Comercio de Lima
- Fundación Belcorp: Programa Grandes Mujeres
- COFIDE - Centro de Desarrollo Empresarial
- Sierra Exportadora
- Red de Mujeres Empresarias Perú (MEP)
USA/ Mexico:
- ONG BaLi - Washington DC
- Young Americas Business Trust (YABT) OAS Washington DC (Boot Camp)
- Mujeres en Positivo - Querétaro México
TESTIMONIALS
 Verónica Torres Bravo
In charge of Strategic Initiative & Account Manager at AXA Insurance (Barcelona- Spain)"Meeting Rocío has had a tremendousimpact in my professional and personal life. Rocío helps you define the real challenges you need to lead you to where you want to go. She has a global perspective about what will help you grow and encourages you to go after what really matters. She also does not just design a path for you to follow; she is committed in guiding you towards creating your own path and discovering new ones. Thank you Rocío for being a part of my success". |
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Rider Vera
Lawyer, MCIArb, Secretary of Arbitration at Organismo Supervisor de las Contrataciones del Estado - OSCE"I was lucky enough to be a student in one of Rocío's courses and what she taught me about Personal Branding has really had a significant impact in my professional development. Her advice and tips continue to guide me towards a path of excellence". |
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Yenny Sánchez Rodriguez
Administrative Assistant, Instituto Confucio. Universidad de Piura"It's not often you lucky enough to find someone like Rocío. For a long time I had been looking for a course that could answer all my questions and guide me in building a solid, consistent and professional career plan. Rocío has a great handle on the concepts of Personal Branding, has a lot of empathy and knows how to reach students and guide them. I thought that once the Personal Brand Management courseended we would lose contact. However, that did not happen. She helps you beyond scheduled class hours, shows interest and responds to any concern you might have. As a teacher and advisor there are very few like her. I recommend her to anyone I get the chance to at work. I am very happy I got the opportunity to meet her". |
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Guisella Vassallo Eguizábal
Head of Treasury at Corporación Aceros Arequipa"I attended one of Rocío's Personal Branding workshops and she knows how to convey the importance of making your name a brand, and highlight the best of your skills and your career in order to achieve your personal and professional goals". |
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Reynaldo Vela, MBA
Finance, Investment Appraisal, Projects and Infrastructure"I was lucky enough to participate in the Networking workshop with Rocío and it was really something else. I got the chance to expand my networking circle, as well as learn and understand the subtleties that should be taken into consideration when developing a network of professional contacts. Her guidance and advice on Personal Branding was very valuable". |
Resources
The following materials present valuable information related to the topics of personal branding, professional image and entrepreneurship. Here you can find articles, as well as book and movie recommendations, where these concepts are represented.
INTERVIEWS:
Interview Infinito Stereo 08-31-2016 (In Spanish)
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INTERVIEWS:
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